.What's CSS
That's an acronym that means Cascading Style Sheets. CSS allows web designers to attache styles (fonts, colors, size, margins, etc.) to HTML documents. It works like a template allowing web developers to define a style for an HTML element and then apply it to as many web pages as they want/need. We can also use styles to display different elements for different media (screen, printers).
It simplifies website maintenance and also helps the way a page displays content for Search Engine robots on the Internet (and that's a good thing!). |
.How do people find my website?
In addition to search engines (see below), there are a variety of ways to help visitors find your site which include: placing your email and website address on all of your pamphlets and promotional material, business cards and "tag lines" at the bottom of all your email messages communications.
You can also aid people finding your site by looking for other related sites that are willing to trade links with you. Each site ultimately benefits from the partnership. Simply putting links on your page to other sites does little to your ranking if they do not do the same.
Advertising in industry related e-zines, traditional media (magazines, newspapers, etc.) will also help your marketing strategy. The internet is a very far reaching and cost-effective means of site awareness but it can't be done to the exclusion of everything else. A good marketing campaign includes traditional media. |
